Google Ads data
The application uses Google Ads API access authorised by MetaWeb to sync account-level metrics such as cost, clicks, impressions, conversions, and conversion value.
Internal reporting platform
MetaWeb Dashboard is an internal ads performance reporting tool used by MetaWeb to connect to Google Ads and Meta Ads accounts, sync account-level performance metrics, and display reporting dashboards for authorised MetaWeb staff.
The dashboard helps MetaWeb staff monitor account-level ad performance, compare spend and conversion trends, and identify accounts that need attention. It is not a public consumer application.
The application uses Google Ads API access authorised by MetaWeb to sync account-level metrics such as cost, clicks, impressions, conversions, and conversion value.
The same reporting pipeline stores Meta Ads account metrics so internal teams can review cross-platform performance in one controlled workspace.
Reports are used by authorised MetaWeb team members to support campaign review, performance checks, and operational follow-up.
Access and data use
Access is restricted to invited users. Google Ads data is used only for business reporting and dashboard analysis inside MetaWeb.